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PRICING+ENGAGEMENT

I don't sell one-off tactics or disconnected deliverables. This isn't a "lead gen" service with a work-for-free guarantee. Every engagement is designed around clarity first, execution second, and accountability throughout.

Some clients need strategic direction. Others need embedded leadership. Many need both. Pricing reflects scope, complexity, and level of involvement, not a preset package.

This page outlines the most common ways engagements are structured.

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Clear engagement models for businesses that value focus, judgment, and momentum.

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Fractional CMO Leadership

Senior marketing leadership without the overhead of a full-time hire. I embed with your team to set direction, prioritize what matters, and guide execution with clear judgment and accountability.

Ongoing Engagement

$5,000- $9,000/mo

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Strategic Planning & Advisory

For teams that need clarity before committing time or money to execution. This engagement focuses on decision-making, alignment, and defining a strategy that holds up under real-world constraints.

Project-based

$3,500-$7,500

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Embedded Marketing Leadership

For organizations with marketing teams but no senior leadership in place. I work directly with your marketing manager and team to provide strategic direction, accountability, and decision-making authority.

Flexible Scope

Based on team size & needs

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How It Works

Engagement Models

Each engagement model is designed for a specific situation. Most clients start with one and evolve into another as their needs change.

Fractional CMO Leadership
Ongoing Engagement

Who This Is For: Growing businesses that need senior marketing leadership without hiring a full-time CMO.

What This Typically Includes:

  • Ongoing strategic marketing leadership

  • Decision-making support for founders and executives

  • Alignment across messaging, channels, and execution

  • Oversight of internal teams or external vendors

  • Regular check-ins focused on outcomes, not activity

Pricing: $5,000 – $9,000 per month
Engagements are typically 3–6 months minimum.

When This Works Best: This model works best during growth, transition, or when marketing investment needs clearer direction and accountability.

What's NOT Included:

  • Paid media budget (ad spend separate)

  • Full-time employee availability

  • Vendor/agency fees (managed separately)

Strategic Planning & Advisory
Project-Based Engagement

Who This Is For: Businesses that need clarity before spending more money or time on marketing.

What This Typically Includes:

  • Marketing strategy and prioritization

  • Messaging and positioning guidance

  • Channel and campaign direction

  • Clear next steps your team can execute

  • 90-day action plan with defined priorities

Pricing: $3,500 – $7,500 depending on scope

Timeline: Typically 2–4 weeks from kickoff to delivery.

When This Works Best: This is often the right starting point when marketing feels busy, unfocused, or reactive. It's also ideal before launching a major campaign or entering a new market.

What's NOT Included:

  • Ongoing execution support

  • Campaign management

  • Creative production

Embedded Marketing Leadership
Flexible Scope Engagement

Who This Is For: Organizations with marketing teams (1-3 people) but no VP or senior leadership in place. Often led by a marketing manager who needs strategic guidance and decision-making support.

What This Typically Includes:

  • Strategic direction for existing marketing team

  • Weekly or bi-weekly team meetings

  • Campaign review and approval authority

  • Vendor evaluation and oversight

  • Performance analysis and course correction

  • Mentorship for marketing manager/team leads

Pricing: Scoped separately based on team size, complexity, and level of involvement.
Typically $5,000 – $12,000/month depending on engagement depth.

When This Works Best: This model works when marketing is already in motion but outcomes aren't clear, priorities shift constantly, or the team needs senior-level decision-making without hiring a full-time VP.

What's NOT Included:

  • Day-to-day execution (that's your team's role)

  • Full-time availability (structured meeting cadence)

  • Individual contributor work

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