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This is why You Need a Fractional CMO Who Understands Video

Running a business is no walk in the park. You’re juggling a million things, and marketing often feels like the last thing on your to-do list. But here’s the kicker: without smart marketing, your business might as well be invisible. So, how do you cut through the noise and get noticed? Let’s dive into some marketing improvement strategies that are practical, punchy, and designed to make your life easier. Why Marketing Improvement Strategies Matter More Than Ever Marketing is

Marketing your local business can feel like trying to hit a moving target. The landscape changes fast, and if you’re juggling a million things, marketing often slips down the priority list. But here’s the good news: you don’t have to be a marketing whiz or spend a fortune to get noticed. With the right strategies, you can attract more customers, build loyalty, and grow your business without breaking a sweat. Let’s dive into some practical, no-nonsense local business marketing

Let’s face it - video is king in today’s marketing world. If you’re juggling a million things, the last thing you want is a complicated, time-sucking process to get your message out there. That’s where a smart, streamlined video strategy development comes in. It’s about making video work for you, not the other way around. Ready to dive in? Let’s break it down. Why Video Strategy Development Is Your Secret Weapon You might think, “I just need to shoot some videos and post the

Let’s face it - marketing can feel like a wild jungle. You’re juggling a million things, and the last thing you want is to get lost in a maze of complicated software. But here’s the good news: the right top marketing tools can turn that chaos into a smooth, well-oiled machine. Whether you’re aiming to grow your brand, attract more customers, or just save time, these tools are your secret weapons. Ready to dive in? I’ve handpicked the best tools that’ll make your marketing li

Most businesses don’t have a marketing problem — they have a marketing system problem. They post on social media, run ads, and send emails, but nothing connects. There’s no rhythm, no measurement, and no system holding it together. That’s why results are inconsistent. It’s not the platform — it’s the process. A real marketing system creates clarity, consistency, and control over your growth. What Makes a Marketing System Work A good marketing system is like a well-oiled engin

Every week, I chat with business owners who proudly share that their ad got 10,000 impressions or their last post hit 200 likes. That’s nice and all. But here’s the kicker: those marketing metrics don’t mean much if they aren’t driving sales, leads, or conversations. Marketing isn’t about noise; it’s about impact. The right data tells you what’s working and where to focus your time and money. The wrong data? It keeps you busy but broke. Vanity Metrics vs. Valuable Metrics If

A bigger budget does not always mean better results. But a bigger matte box always means More Cinematic. We don't make the rules. Creative Marketing That Beats Bigger Budget If money were the answer, the biggest brands would win every campaign. But scroll through your feed and you’ll see plenty of companies spending millions to say absolutely nothing. The truth? A bigger ad budget just amplifies what’s already there.If your message is weak, your creative is generic, and your

Look we're all guilty of this. Just throwing our little clever thoughts and random videos out into the ether and hope something sticks or our IDEAL CLIENT AVATAR happens to see it and immediately fall in love. But in reality...it just don't work like that. "Return Instagram to its Roots!" we angrily yell at the algorithm, while hoping for more blurry pictures of an eggs Benedict. The Myth of “Just Post More” If you’ve ever been told “you just need to post more on social media

Every Business Owner Has a “Bad Agency” Story Ask around and you’ll hear it: someone hired a marketing agency that promised the world and delivered more confusion than that 2nd season of LOST. Missed deadlines. Poor communication. Fancy reports with zero leads attached. It’s the same story from Knoxville to Nashville...good businesses getting burned by the wrong agency.The problem isn’t that good marketing help doesn’t exist. It’s that most people don’t know what to look for.

When “Affordable Marketing” Becomes an Expensive Problem If you’ve ever hired a so-called cheap marketing agency , you probably remember...

Facebook Ad Performance: Overview of on-Facebook leads showcasing varying results, reach, impressions, and costs per lead, with the...

You ever get that feeling you’re paying a “marketing agency” just to babysit your social media account while they post Canva quotes about...

If you're spending time and money making video ads, they better be doing one thing: converting. But for too many business owners, they’re...