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Yes, impressions and views look cool to people in a conference room, but they really don't mean anything. Why Most Businesses Track the Wrong Marketing Metrics Every week, I talk to business owners who proudly tell me their ad got 10,000 impressions or their last post hit 200 likes. That’s great and all. Bully for you. Those marketing metrics don’t mean much if they aren’t driving sales, leads, or conversations. Marketing isn’t about noise; it’s about impact. The right data

A bigger budget does not always mean better results. But a bigger matte box always means More Cinematic. We don't make the rules. Creative Marketing That Beats Bigger Budget If money were the answer, the biggest brands would win every campaign. But scroll through your feed and you’ll see plenty of companies spending millions to say absolutely nothing. The truth? A bigger ad budget just amplifies what’s already there.If your message is weak, your creative is generic, and your

Look we're all guilty of this. Just throwing our little clever thoughts and random videos out into the ether and hope something sticks or our IDEAL CLIENT AVATAR happens to see it and immediately fall in love. But in reality...it just don't work like that. "Return Instagram to its Roots!" we angrily yell at the algorithm, while hoping for more blurry pictures of an eggs Benedict. The Myth of “Just Post More” If you’ve ever been told “you just need to post more on social media

Every Business Owner Has a “Bad Agency” Story Ask around and you’ll hear it: someone hired a marketing agency that promised the world and delivered more confusion than that 2nd season of LOST. Missed deadlines. Poor communication. Fancy reports with zero leads attached. It’s the same story from Knoxville to Nashville...good businesses getting burned by the wrong agency.The problem isn’t that good marketing help doesn’t exist. It’s that most people don’t know what to look for.

When “Affordable Marketing” Becomes an Expensive Problem If you’ve ever hired a so-called cheap marketing agency , you probably remember...

Facebook Ad Performance: Overview of on-Facebook leads showcasing varying results, reach, impressions, and costs per lead, with the...

You ever get that feeling you’re paying a “marketing agency” just to babysit your social media account while they post Canva quotes about...

If you're spending time and money making video ads, they better be doing one thing: converting. But for too many business owners, they’re...