Execution & Media

Let’s face it - video is king in today’s marketing world. If you’re juggling a million things, the last thing you want is a complicated, time-sucking process to get your message out there. That’s where a smart, streamlined video strategy development comes in. It’s about making video work for you, not the other way around. Ready to dive in? Let’s break it down. Why Video Strategy Development Is Your Secret Weapon You might think, “I just need to shoot some videos and post the

A bigger budget does not always mean better results. But a bigger matte box always means More Cinematic. We don't make the rules. Creative Marketing That Beats Bigger Budget If money were the answer, the biggest brands would win every campaign. But scroll through your feed and you’ll see plenty of companies spending millions to say absolutely nothing. The truth? A bigger ad budget just amplifies what’s already there.If your message is weak, your creative is generic, and your

Every Business Owner Has a “Bad Agency” Story Ask around and you’ll hear it: someone hired a marketing agency that promised the world and delivered more confusion than that 2nd season of LOST. Missed deadlines. Poor communication. Fancy reports with zero leads attached. It’s the same story from Knoxville to Nashville...good businesses getting burned by the wrong agency.The problem isn’t that good marketing help doesn’t exist. It’s that most people don’t know what to look for.

Facebook Ad Performance: Overview of on-Facebook leads showcasing varying results, reach, impressions, and costs per lead, with the highest lead count being 78 at a cost of $16.18 per result. You’re Not Crazy — Ads Should Work If you’ve been running Facebook or Google ads and all you’ve got to show for it is a couple of junk leads and a lighter wallet, it’s frustrating. And it’s not because ads “don’t work.” They do. The truth? Most ad campaigns fail because they’re missing

If you're spending time and money making video ads, they better be doing one thing: converting. But for too many business owners, they’re not. Maybe your views are high, but sales are flat. Maybe your CTR is abysmal. Or maybe you’re getting leads that ghost. If any of that sounds familiar, this post is for you. At BirdDog Creative, we specialize in high-performing video content — and we’ve seen the same few mistakes wreck otherwise solid ad campaigns. Here’s what to look out